Green Kids Rock has launched a new eco-action website called “The Guardians of Neerg Hall” for children ages 8-14 and their parents. The website was created to empower kids to start their own movement—one that will change how we manage our personal waste.

The content currently featured on the website is free and includes an animated character introduction, monthly e-chapters and science investigations. Contests are designed to motivate kids to participate and engage in the material. Content was created and designed with the help of Earth Day Coalition and Case Western Reserve University in Cleveland.

The first eco-action adventure supports Project Kaisei, an environmental  non-profit in San Francisco and Hong Kong, working on solutions to clean up marine debris in the North Pacific Gyre.